Julieta Cervantes
Product Designer
I'm Julieta, a product designer specializing in financial services UX. Over 5 years, I've designed digital banking, payments, and investment products for institutions managing millions of users in Mexico's fintech sector. My work bridges deep domain knowledge in financial services with rigorous UX research, design systems, and cross-functional collaboration. 🌸
Tools
Figma
Framer
Maze
Slack
ChatGPT
Adobe Creative Suite
Procreate
Wordpress
Experience
Shopify UX Designer
DB Research
Nov 2024 - current
I enhance the dealer sales process at DB Drive (a B2B car audio supplier) by developing and maintaining our Shopify platform, streamlining purchasing, and improving access to product information. • Design and develop a Shopify e-commerce platform to streamline the B2B sales process. • Improve the user experience for dealers by enhancing product information accessibility and simplifying the purchasing process.
UX Designer
Hey Banco
Jun 2022 - Nov 2024
At Hey Banco, the pioneering digital bank in Mexico, customers can have a bank account in minutes. • User Experience Testing • Teamwork and Collaboration • Design, layout and typography • Played a key role in the digitization of internal processes, enabling remote operations for 600K+ users • Collaboration on new digital products made from scratch for up to 600k users. • Consult with management and development teams to prioritize needs, resolve conflicts and develop solutions. • UX for OBD, credit, debit, customer profile and rewards products. • Implementation of internal work processes for collaboration. • Designed effective navigation structures that improved usability across multiple platforms. • Advised designers on best practices in UX and UI design principles.
UX/Product Designer
Nacional Monte de Piedad
Jan 2020 - Jun 2022
It is a non-profit private assistance institution with 245 years of continuous operation. The founding vocation is to help those who need it through collateral loans, financial services, and social investment. • Part of the Innovation area oversees new work methodology for all the institutions and new work processes. • Redesign of leading websites with accessibility guidelines. • Set a new design system to work horizontally in all new digital spaces: websites, and apps. • Developed user stories, customer journey maps, and personas for product design. • New product features for getting user data. • Built relationships with external vendors who provided tools necessary for successful product launches. • Worked closely with software engineers to ensure all technical requirements were met during development cycles.
Graphic Designer
Global Misdel
Feb 2018 - Dec 2018
Global Misdel is a local Mexican company that makes visual merchandising products for medium and large corporations..• Prepared instructions and guidance for workers assembling final layouts for printing. • Developed layouts for product graphics, company collateral, and websites. • Generated digital image files for use in digital and traditional printing. • Assisted in developing and maintaining brand guidelines to ensure consistency across all materials.
Education
UNAM
Bachelor's Degree in Graphic Design
2014 - 2018
Specialized in photography, typography, and illustration.