Overview
Reto Hey is an exciting augmented reality (AR) adventure that takes users on an interactive journey. This is an effort to improve user engagement at Hey Banco: to impulse people to create new accounts, but also to have a connection with the clients with channels combined (Instagram+App).
This game was simple, on Instagram we posted some clues to look for a specific place where the Winning Ticket will be hidden. Then in the Hey Banco app there will be a space for the Reto Hey, where you can scan the winning ticket.
The instructions where explained at the Instagram Stories and Youtube:
Definition
We need a user-friendly and engaging interactive experience that can be accessed by users from all over the country. The management team in the central office should be able to handle the instructions easily. In the past, physical activities were used to engage young people during national events, but they proved too expensive for our company. Therefore, we require a solution that can reduce operational expenses. Our primary objective is to engage customers and expand our business.
Ideation
As a team, we evaluate a Scavenger Hunt experience and the possibility of connecting AR technology. We investigate Arte Galleries using AR, existing games, etc.
Wire-framing Process
We started building some screens to guide the stakeholders to get information about their areas: the login process, the VR experience, the prices, the places where people will play, and the screens we had as a result of the login process, the instructions, a welcome to the user, the games available per day, then the screens for arriving at the exact place, the AR screens in the scenarios, the price, the error, the and of the game.
Guerrilla testing
We suggest guerrilla testing to users to determine whether it is desirable, to find quick mistakes in the instructions, and to determine whether it is understandable.
With this dynamic, we receive positive feedback on Social Media. We earned 2k followers on social media every week, and people told us they met other clients looking for the price. It was a good experiment for a bank with a younger audience to engage.
Also, here is the Instagram campaign that was created:
https://www.instagram.com/heybanco/p/Cz89f-tOCAF/?img_index=1
