Overview
This redesign was part of an effort to build a new interconnected digital ecosystem for Nacional Monte de Piedad and, above all, for each of its clients.
These new digital assets, including the website, offer a consistent experience and interaction thanks to Nacional Monte de Piedad's “Centinela” design system, which was created alongside the redesign of digital assets.
The website has strategic capabilities since its departure:
New Information Architecture for a transparent, useful and desirable experience
Pawn simulators considering the characteristics by type of garment to obtain results closer to reality
Informative pages on the different products that NMP offers to its clients
Branch finder with details of garments received and their types of operations
New website
The main objective of the redesign of the public website is to make it the digital channel for pledge information and to help costumers estimate how much they can receive for their garments - the basis for online pawning.
Also, we improve, specifically:
Menu navigation: Navigate the site more easily and find the most searched topics with immediate access
Footer navigation: Find the most relevant information according to your profile, as well as all the legal information on the site.
Product sheet: Learn about the benefits and details of the two auto pawn products: you can keep driving it and the other one, you can let your car with us and we will take care of it. In the new site clients can request more information or schedule an appointment.
Access Monte en Línea Store by category: Have direct access to the main Monte en Línea Store categories displayed from the main menu.
Conclusion
We did a major improvement on the website having a clear base line thanks to the research, the design methodologies and the new innovation culture of Nacional Monte de Piedad. Those changes were important and measurable over time. We improve the presence online and now Nacional Monte de Piedad has now in 2024 720k monthly visits on the website which in 2019 was not a valuable tool for their clients.
