720K monthly visits by 2024
In 2019, the website was not a meaningful channel for clients. Four years after the redesign, it became one of the brand's most visited digital touchpoints.
The challenge
Nacional Monte de Piedad is one of Mexico's oldest and most trusted financial institutions — but its digital presence didn't reflect that. The website was fragmented, hard to navigate, and unable to serve clients who needed to understand pawn products or estimate what they could receive for their belongings.
The goal was to rebuild it as a strategic digital channel: clear, useful, and connected to a broader ecosystem of digital assets.
My contribution
As part of the product design team, I contributed to both the redesign of the public website and the creation of the Centinela design system — the component library and visual language that unified all of NMP's digital products.
What we redesign
The redesign covered the full public website, with a focus on four key areas:
Information architecture
We restructured the site from the ground up to reflect how users actually look for information — making pawn products transparent, findable, and easy to compare.
Pawn simulator
A key feature for the business: users can estimate how much they can receive for different types of garments before visiting a branch. Results are tailored by item type for greater accuracy.
Navigation — menu and footer
Both were rebuilt to surface the most searched topics faster, and to present all legal information in an organized, profile-based structure.
Product pages and branch finder
Dedicated pages now allow clients to learn about auto pawn products and schedule appointments. The branch finder shows garment types and operation details for each location.
Centinela Design System
The redesign was built on top of — and helped shape — the Centinela design system, developed in parallel with the website. Centinela established a shared visual language and component library that ensured consistency across NMP's digital products, reducing design and development friction across teams.
Outcome
The redesign gave Nacional Monte de Piedad a website that finally worked as a business tool — not just a brochure. By establishing clear information architecture, a pawn simulator, and consistent design foundations, we helped turn the website into a channel clients actually use.
By 2024, the site reached 720,000 monthly visits — a milestone that reflects both the quality of the experience and the trust users place in it.
